E3 was developed with both the every day athlete and the ultra endurance athlete in mind.
E3 The Champion Formula brings to you the latest food technology in the development of our electrolyte/protein sports drink mix.
E3's proprietary blend of electrolytes and protein was determined to improve the quality of training and athletic performance. In other words, drinking E3 helps our athletes go longer and stay stronger, which becomes even more important whilst exercising for longer than 60 minutes.
Delivering the best in performance nutrition has yet to be developed to its full potential. There is compelling evidence to suggest that protein has a role greater than previously thought. It is not only for the body builders/weight lifters who want to build muscle and develop a defined shape. Protein has also been shown to assist with hydration, muscular recovery, improved endurance and reduced post-exercise soreness. These benefits appeal to a broad range of consumers.
Please read additional research on our protein: FONTERRA.pdf
Carbohydrates are one of the most important sources of energy for any athlete; they are the source of power for muscles and an important source of fuel for muscle contractions.
Carbohydrates, stored as glycogen, can supply the body with energy for thirty to ninety minutes or more, depending on the exercise. But the best way to make sure that the body has plenty of energy before playing a sport or exercising is to consume carbohydrates before, during, and after a sport.
The complex and simple carbohydrates combined with protein contained within E3 help you maintain energy levels and delay the onset of fatigue.
Electrolytes are salts that are naturally part of body fluids. When an athlete (or a gardener or a footy player or anyone else who engages in physical activity) sweats, electrolytes are lost through the sweat. E3 contains electrolytes such as chloride, sodium and potassium to help replenish what was lost through sweat. Replacing electrolytes helps keep dehydration at bay. Electrolytes help to increase the absorption of fluids into the bloodstream.
A person who is exerting energy can quickly become dehydrated, even in as little as 30 minutes. As such, it is suggested that athletes begin drinking E3 even before they begin exercising and continue drinking E3 at regular intervals during training or competition.
It is widely acknowledged that ingesting protein immediately following training or competition helps your muscles to recover quicker. E3 utilizes the highest quality whey protein to speed the repair of muscle tissue and to provide important nutrients for your immune system. E3 recommends a light protein/carb snack (i.e., sesame peanut bar) within 30 minutes of exercise completion to additionally boost your recovery and to nourish your fatigued muscles.